#3 Jun 2022 Q4* 8 marks (banded QWC) 1.6 ethical/legal/privacy — AI monitoring on social media

Question

4* Social networking websites use artificial intelligence (AI) to monitor posts from users.

Discuss the positive and negative uses of AI by social networking websites including:

  • Legal issues
  • Ethical issues
  • Privacy issues

[8]

Why this question is tricky

Some responses evolved into generic answers about AI in the world... Many responses were heavily negative, identifying a lack of privacy and trust, without identifying many positive features...— J277_01_ER_Jun2022.txt lines 271-274

MS complexity 10/10: Banded L1/L2/L3. The "generic AI" drift is the single biggest L2 cap. Must stay anchored to AI + social media + user posts.

Full-marks model answer

Social networking websites use AI to automatically analyse the posts that users upload. This discussion focuses on AI used by social networking websites to monitor user posts — not AI in general.

Legally, AI monitoring can support the Copyright, Designs and Patents Act 1988 because the AI can automatically check for plagiarism and flag posts such as videos or images that have been copied without permission. It also helps the website meet its Data Protection Act 2018 obligations because the AI algorithm must not breach security and the website must make sure user data is handled correctly. Equally, AI monitoring helps the site check that all materials posted are legal, and because the user has agreed to the terms when signing up they should expect their posts to be looked at.

Ethically, there are clear benefits: AI can limit plagiarism, can make sure inappropriate or illegal posts are not published, and users may feel safer using the website because they know inappropriate material will not be allowed. The website may also tell users what it is doing and require them to agree before they sign up, which is the ethically responsible approach. On the negative side, users may not want everything they post to be monitored, the AI may incorrectly block users or posts, and a record of monitoring reports may be stored and used for other purposes the user did not consent to.

In terms of privacy, users may feel like they are being watched all the time, and the terms and conditions may effectively sign away their rights to privacy when using the website. However, some users may actually prefer a computer analysing their posts rather than people reading them — AI monitoring can be less intrusive than human moderators.

Conclusion. AI monitoring of user posts is justifiable for social networking websites provided three conditions are met: users are clearly told the AI is in use and consent to it (DPA compliance); there is a human review process for posts that the AI flags so incorrect blocks can be appealed; and monitoring data is not repurposed beyond moderation. Used in this way the legal and ethical benefits — protecting users and copyright — outweigh the privacy cost.

Mark allocation (Band 3, 7–8 marks)
  • Opening anchors to "AI used by social networking websites to monitor user posts" — avoids generic-AI drift.
  • Legal paragraph names CDPA 1988 AND DPA 2018 with specific applications — MS: "Copyright, designs and patents act — can check for plagiarism / Data protection act — needs to make sure rules are followed".
  • Ethical paragraph balances positives (limit plagiarism, users feel safer) with negatives (don't want monitoring, may incorrectly block) — MS: "Can limit plagiarism / make sure inappropriate posts not published / users may not want monitoring / may incorrectly block".
  • Privacy paragraph balances negative (watched all the time) with positive (prefer computer over human) — MS: "Users may feel like they are being watched / people may prefer a computer analysing their posts than people reading them".
  • Conclusion presents a structured judgement.

Watch out for...

The two ER traps: (1) drifting into a generic essay on "AI in the world" — every paragraph must reference the scenario (social media posts); (2) being uniformly negative — force at least one positive per bullet (e.g. AI prefers privacy over a human moderator). Name both CDPA 1988 and DPA 2018 for the legal mark.